Bet Positive
B2B retention infrastructure for sportsbook operators. Built for the lapsed casual bettor.
USP A licensable product structure that caps any individual customer's net seasonal loss at 50% of stake. Operators plug it in alongside their existing book — same games, same prices, same liquidity — with a downside cap that materially reshapes the casual bettor's lifetime curve.
Why operators buy it The lapsed casual segment is the largest economic leak in US sportsbook economics. Casual bettors lose early, churn, and don't reactivate. CAC to replace them is high and LTV is compressing as the market matures. Bet Positive structurally extends the active life of the segment by reshaping the loss distribution. In modelled outcomes, an average Bet Positive user wins eight times more frequently and loses eight times less than an unprotected baseline.
Why regulators welcome it State regulators across the US are tightening responsible-gambling requirements faster than the industry is responding. Operators carrying Bet Positive enter that conversation with a structural, product-level answer — not a list of warnings and tools nobody uses.
Opportunity The US sports betting market is the fastest-growing regulated gambling vertical in the world. The largest economic leak in that market is recreational churn. Bet Positive is the only B2B retention product built specifically against that leak — and the only one a regulator would describe as protective by design.
Volition
A customer-directed financial planning platform. Built first for Australians approaching retirement.
Premise The financial planning industry has historically kept its tools on the adviser's side of the desk. Customers receive recommendations; they don't receive the modelling engine that produced them. Volition inverts that — putting full retirement-planning capability directly in the customer's hands, and removing the personal-advice layer that currently gates access.
Product architecture Volition ($39/month) — A self-directed modelling dashboard covering the five variables that determine a retirement outcome: Superannuation, Investment, Govt Entitlements, Tax, Debt. Customers see their position on each via a dynamic dashboard, and can model each potential scenario.
Volition Plus ($59/month) — Adds an AI coach that explains the model in plain language and helps customers think through their options. Hard-guardrailed against giving personal financial advice.
Own Volition — A customer-directed execution channel for the decisions customers reach on the platform. No Statement of Advice. No adviser. No recommendation. Launching Year 2.
The architecture is deliberately three-step: Model. Decide. Act. The customer owns each step.
Primary wedge Pre-retirees aged 55–70, where the cost of a wrong decision is highest. The roadmap expands across additional life stages from there.
Market Roughly nine million Australians do not engage a financial planner — primarily because the regulated cost of personal advice (typically $5,000–$7,000 for an initial Statement of Advice) places it out of reach. Existing free tools are calculators, not planning environments; existing paid tools sit inside the advice channel. Volition is positioned in the gap.
Regulatory posture ASIC Innovation Hub engagement in progress. The platform is built explicitly outside the personal-advice perimeter: no recommendations, no SoA, no adviser. Customer-directed throughout.